About ThreadPepper

Good style is in the detail.

ThreadPepper started with a simple idea: finding something genuinely good to wear shouldn't be a chore.

When Gary Baker founded ThreadPepper, he was frustrated by the choice available to men who wanted to dress well without following fashion for fashion's sake. Too much was either bland and forgettable, wildly expensive, or aimed at a much younger crowd.

So he set about finding something better.

The idea was simple: seek out great-looking products, make sure the quality stacks up, keep the prices sensible, and only offer things that we'd be happy to wear ourselves.

That principle hasn't changed.

A new chapter, the same standards

I took over ThreadPepper in 2024, and while the business has evolved since then, the things that matter haven't.

I've kept the same belief that you don't need a famous label or a ridiculous price tag to look well dressed. You just need good design, good materials, a bit of personality and someone who actually cares about what they're selling.

Over the years, ThreadPepper has built up a lot of knowledge about men's style — and particularly about those finishing touches that can completely change an outfit.

So these days, we're concentrating on what we know best.

Neckwear and accessories.

From ties and cravats to bow ties, pocket squares and other finishing touches, we look for pieces that are a little more interesting than the ordinary, without becoming silly or difficult to wear.

Some are classic. Some are colourful. Some are deliberately a little different.

The common thread is that they have to make us think:

"That's a good one."

If they don't, we don't stock them.

Quality without the nonsense

We're not interested in selling something simply because it's a big name.

We're interested in whether it's well made, whether it looks good, whether it feels good and whether it's worth the price.

We're also pretty ruthless about what stays in the range. If something doesn't live up to expectations, it goes. Even if we've got stock left and even if selling it would be easier than admitting it wasn't good enough.

That's the standard Gary started with, and it's the standard I intend to keep.

More than just a website

We're based in the Cotswolds, and ThreadPepper is still a small, independent business.

That means when you contact us, you're dealing with real people who know the products we're selling. If you're not sure which cravat works with your jacket, whether a particular tie will work for a wedding, or which pocket square will finish the look, ask us.

We're happy to help.

Because ultimately, that's what ThreadPepper is about.

Good neckwear. Good accessories. Good advice. No fuss.

And hopefully, something you'll get a few compliments on.

— Hannah & The ThreadPepper team